Health PR Agency \u2014 Australia
Media Relations
We secure coverage that counts. Deep relationships with health journalists, editors and producers across print, broadcast and digital \u2014 turning your stories into headlines that reach the audiences that matter.
What we do
Media Relations for health organisations
Health media relations requires more than a well-written press release. It demands a deep understanding of what health journalists need, when they need it, and how to frame a story so it lands. Advocate PR works exclusively in health and medical communications, which means our media relationships are built on years of delivering credible, relevant stories to the right reporters at the right time.
What's included
- National and trade media coverage across print, broadcast and digital
- Broadcast placements on TV and radio including national networks
- Podcast and online media features
- Ongoing journalist relationship management
- Media release writing and distribution
- Proactive story identification and pitching
- Spokesperson preparation and media briefings
Why health media relations is different
Health stories carry real stakes \u2014 for patients, clinicians and communities. Journalists covering health need sources they can trust, stories that are accurate, and spokespeople who can communicate complex information clearly. Advocate PR understands the nuances of health media: what makes a story newsworthy, how to navigate sensitive topics, and how to build the kind of journalist relationships that generate consistent, high-quality coverage over time.
Our approach
How we work
Story discovery
We work with you to identify the stories worth telling — research findings, patient outcomes, campaigns, milestones and expert perspectives that have genuine news value.
Targeted pitching
We match each story to the right journalists and outlets, crafting pitches that speak directly to what each reporter covers and what their audience cares about.
Coverage and follow-through
We manage the full process from initial pitch to published story — coordinating interviews, providing background materials and ensuring your spokespeople are prepared and confident.
Ready to get started?
Tell us about your organisation and what you're trying to achieve. We'll come back to you quickly.
Get in touch