What we do
PR and communications for health organisations
We specialise exclusively in health and medical communications — bringing deep sector knowledge, trusted media relationships, and strategic thinking to every brief.
Media Relations
We secure coverage that counts. Our team has deep relationships with health journalists, editors and producers across print, broadcast and digital — turning your stories into headlines that reach the audiences that matter.
- National and trade media coverage
- Broadcast and podcast placements
- Ongoing journalist relationship management
Thought Leadership
We position your spokespeople as the go-to voices in their field. From op-eds and bylined articles to conference keynotes and expert commentary, we build the authority that opens doors.
- Executive profiling and positioning
- Op-ed and article placement
- Speaker opportunity development
Crisis Communications
When reputations are on the line, preparation and speed are everything. We help health organisations navigate sensitive issues, manage media scrutiny and protect what they've built.
- Issues management and rapid response
- Stakeholder messaging frameworks
- Media training and spokesperson coaching
Campaign Communications
From product launches to public health campaigns, we develop integrated communications strategies that cut through. We align earned, owned and social channels to amplify your message.
- Integrated campaign strategy
- Launch and awareness campaigns
- Multi-channel content planning
Patient Storytelling
Authentic lived-experience stories developed carefully and respectfully. We work with patients, carers and community members to capture stories that move people and build genuine connection with your cause.
- Patient and carer interviews
- Written and multimedia story formats
- Ethical story development and consent processes
Newsletters & Email
A newsletter shouldn't exist simply because it's Tuesday and it's time to send one. We help health and purpose-led organisations develop engaging newsletters and email campaigns that turn complex information into clear, useful and human content.
- Newsletter strategy and content planning
- Newsletter writing, editing and subject lines
- EDM campaign copy and email sequences
Website Copy
Your website should explain what you do in seconds — not after six paragraphs. We write clear, engaging website copy for health and purpose-led organisations, combining communications expertise with practical SEO principles.
- Homepage, about and service page copy
- SEO-focused headings and page structure
- Meta titles, descriptions and calls to action
Social Media
Health organisations often have incredible stories, expertise and impact but struggle to turn them into engaging social content. We create content that makes complex health information understandable and gives supporters useful reasons to stay connected.
- Facebook, Instagram and LinkedIn content
- Executive LinkedIn thought-leadership posts
- Monthly content calendars and campaign content
Strategic Communications
Experienced communications support without the cost of another full-time employee. We work as an extension of your team — across PR, content, social and campaigns — with a scope tailored around your priorities.
- Outsourced communications management
- Monthly retainer packages from $1,650 + GST
- Flexible scope that changes with your needs
Transparent pricing
Projects from $450 + GST. No long-term commitment required for project work.
Newsletters & Email
Single newsletter / EDM
From $450 + GST
Includes content planning, copywriting, subject line and preview text.
Newsletter refresh
From $850 + GST
Ideal if your organisation already has a newsletter but wants to improve its structure, readability, engagement and content strategy.
- Newsletter audit
- Recommended new structure
- Content hierarchy
- Sample newsletter copy
- Subject line approach
- Calls-to-action recommendations
Monthly Newsletter Support
From $850 + GST / month
- Monthly planning session
- One complete newsletter each month
- Subject and preview copy
- Editing of supplied content
- Content recommendations
- Performance recommendations
Email Campaign Package
From $1,250 + GST
For launches, fundraising campaigns, awareness campaigns or major announcements. Includes up to three coordinated emails with messaging developed across the full journey.
Website Copy
Website Starter
From $990 + GST
Ideal for smaller organisations that need to improve their most important pages.
- Homepage
- About page
- One service/program page
- SEO page titles and descriptions
- Calls to action
Small Website Copy Package
From $1,750 + GST
Includes up to five core website pages.
- Homepage, About, Services, Program/campaign page, Contact
- SEO keyword recommendations
- Meta titles and descriptions
- Calls to action
- Recommended page structure
Complete Website Copy
From $2,750 + GST
For organisations rebuilding or significantly refreshing their website. Includes up to ten pages of professionally written copy plus SEO-focused page structure. Custom pricing available for larger websites.
Website Copy Audit
From $650 + GST
Already have a website but know the copy could be stronger? We'll review your website and provide clear recommendations explaining what to change and why.
- Clarity and messaging review
- Tone and calls to action
- Duplication and content gaps
- SEO opportunities
- User journey assessment
Social Media
Social Starter
From $650 + GST
A one-off social media content package. Great for an upcoming campaign or smaller organisation needing help getting started.
- Content planning
- 6 professionally written posts
- Suggested calls to action
- Recommended posting approach
Monthly Social Content
From $950 + GST / month
Client supplies imagery or existing brand assets.
- Monthly planning
- Up to 8 professionally written posts
- Facebook, Instagram and/or LinkedIn adaptation
- Content calendar
- Calls to action and recommended content themes
Social Growth
From $1,450 + GST / month
For organisations wanting a more active content program.
- Monthly strategy
- Up to 12 posts
- Facebook, Instagram and LinkedIn adaptations
- Content calendar
- Campaign and awareness-day planning
- Patient/community storytelling
- Executive or thought-leadership content
- Monthly performance review and recommendations
Executive LinkedIn Support
From $650 + GST / month
Ideal for CEOs, clinicians, researchers and health-sector leaders who want to build their public profile but don't have time to constantly write content.
- Monthly planning conversation
- Four professionally written LinkedIn posts
- Thought-leadership ideas
- Commentary on relevant organisational issues
- Editing and refinement of executive ideas
Combined Packages
Advocate Comms Starter
$1,650 + GST / month
Your outsourced communications support. Ideal for smaller health organisations without a dedicated communications person. Choose a combination each month from the services below. Includes an agreed monthly allocation of work and one strategy meeting.
- Newsletter / EDM
- Social media content
- Website content
- Media release or pitch
- Patient story
- Communications advice
Advocate Comms Growth
$2,750 + GST / month
For organisations wanting consistent communications across multiple channels. The exact mix can change depending on what your organisation needs that month.
- One proactive media opportunity
- One newsletter / EDM
- Up to six social media posts
- Website updates
- Patient or community storytelling
- Monthly content planning
- Strategic communications advice
- Executive support
- Monthly reporting
Advocate Comms Partner
From $3,950 + GST / month
Your external communications department. For organisations that need experienced communications capacity but aren't ready to employ a full-time communications manager. You work directly with Advocate PR, with a scope tailored around your priorities.
- PR and media relations
- Newsletters
- Social media
- Website copy
- Health campaigns
- Patient storytelling
- Executive communications
- Thought leadership
- Fundraising communications
- Content planning
- Communications strategy
- Reactive issues support
Sectors we serve
Ready to tell your story?
Whether you have a brief in hand or are just starting to think about your communications strategy, we'd love to hear from you.