About us
Australia's health PR specialists
Advocate PR was founded on a simple belief: health organisations deserve communications partners who truly understand their world.
Why we exist
Health is complex. The science is nuanced, the regulatory environment is demanding, and the stakes — for patients, clinicians and communities — are real. Generic PR agencies can struggle to navigate this landscape with the depth it requires.
Advocate PR was built differently. We work exclusively in health and medicine, which means our team brings genuine sector expertise to every brief. We understand clinical evidence, we know how health journalists think, and we've built the relationships that get results.
From pharmaceutical companies launching new therapies to hospitals building community trust, we help health organisations find their voice and use it well.
Accuracy first
In health communications, getting it right isn't optional. We hold ourselves to the highest standards of accuracy and evidence.
Genuine expertise
We don't generalist our way through health briefs. Our team has deep sector knowledge built over years of specialist practice.
Relationships that last
We invest in long-term partnerships — with clients, journalists and stakeholders — because that's where the best work happens.
Results that matter
Coverage for coverage's sake isn't our goal. We focus on outcomes that move the needle for your organisation.
The team
Senior practitioners who've spent their careers at the intersection of health, media and communications.
Sarah Mitchell
Founder & Managing Director
Sarah founded Advocate PR after a decade leading health communications at major agencies and in-house at a top-10 pharmaceutical company. She is a trusted advisor to health executives and a regular speaker on health communications.
James Okafor
Director, Media Relations
James spent eight years as a health journalist before moving agency-side. His editorial instincts and media relationships are unmatched in the sector.
Dr. Priya Nair
Director, Strategy & Content
Priya brings a clinical background to communications strategy, helping clients translate complex science into compelling public narratives.
Work with us
We take on a select number of clients each year to ensure every account gets the senior attention it deserves.