Health PR Agency \u2014 Australia
Content Creation
A newsletter shouldn't exist simply because it's Tuesday. We help health and purpose-led organisations develop newsletters, email campaigns and website copy that turn complex information into clear, useful and human content.
What we do
Content Creation for health organisations
Health organisations have extraordinary stories, expertise and impact \u2014 but translating that into content people actually want to read is harder than it looks. Advocate PR writes newsletters, EDMs, website copy and content for health organisations that combines communications expertise with a genuine understanding of health audiences. We make complex information accessible without dumbing it down.
What's included
- Newsletter strategy, content planning and writing
- EDM campaign copy and email sequences
- Subject lines, preview text and calls to action
- Website copy for health organisations
- Homepage, about and service page copy
- SEO-focused headings and page structure
- Meta titles, descriptions and calls to action
Content that earns attention
Health audiences are busy, informed and discerning. They don't read content because it exists \u2014 they read it because it's useful, clear and relevant to them. Advocate PR writes health content that respects your audience's intelligence, speaks to their real concerns, and gives them a reason to keep reading. Whether it's a monthly newsletter, a website refresh or an email campaign, we bring the same rigour and care to every word.
Our approach
How we work
Understand your audience
We start by understanding who you're writing for, what they care about, and what you want them to do — then build a content approach around those foundations.
Plan and write
We develop content plans, write first drafts and refine through a collaborative review process — delivering content that sounds like you, not a template.
Optimise and improve
We review performance data, identify what's working and make ongoing recommendations to improve engagement, open rates and conversions over time.
Investment
Newsletter & content pricing
Single newsletter / EDM
From $450 + GST
Includes content planning, copywriting, subject line and preview text.
Newsletter refresh
From $850 + GST
Audit, new structure, content hierarchy, sample copy and subject line approach.
Monthly newsletter support
From $850 + GST / month
Monthly planning, one complete newsletter, editing of supplied content and performance recommendations.
Email campaign package
From $1,250 + GST
Up to three coordinated emails for launches, fundraising or awareness campaigns.
Website starter
From $990 + GST
Homepage, about page, one service page, SEO titles and descriptions.
Small website copy
From $1,750 + GST
Up to five core pages with SEO keyword recommendations and meta copy.
Ready to get started?
Tell us about your organisation and what you're trying to achieve. We'll come back to you quickly.
Get in touch