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Advocate PR

Our work

Stories that shaped the conversation

A selection of campaigns, media results and communications wins from across our client portfolio.

Campaign Communications

Putting heart health back on the national agenda

A multi-channel campaign to drive awareness of cardiovascular risk factors among Australians under 50, generating over 200 pieces of national and regional coverage.

  • 214 media placements
  • Reach of 18.4 million Australians
  • 42% increase in website traffic during campaign period
Product Launch

Launching a first-in-class therapy to a sceptical media landscape

Strategic media and stakeholder communications for the Australian launch of a novel treatment, navigating complex regulatory messaging while building genuine clinical credibility.

  • Coverage in all major metro dailies
  • Broadcast segments on ABC and commercial networks
  • Zero adverse media incidents at launch
Thought Leadership

Building executive authority in a crowded HealthTech market

A 12-month thought leadership programme that positioned the CEO as Australia's leading voice on AI in clinical decision-making.

  • 24 bylined articles placed in tier-one publications
  • 3 keynote speaking engagements secured
  • Featured in AFR, The Australian and MJA
Crisis Communications

Protecting reputation through a complex patient safety issue

Rapid-response communications support during a sensitive clinical incident, helping the organisation communicate transparently while maintaining community trust.

  • Managed media cycle within 48 hours
  • Maintained positive community sentiment scores
  • No sustained negative coverage beyond initial cycle
Public Health

Driving vaccination uptake through trusted community voices

A targeted earned media and community engagement campaign to address vaccine hesitancy in priority populations, working alongside clinical and community stakeholders.

  • Coverage across 14 community language publications
  • Partnerships with 8 peak community organisations
  • Contributed to 11% uplift in target population vaccination rates
Media Relations

Translating breakthrough research into mainstream headlines

Ongoing media relations for a leading research institute, turning complex scientific findings into accessible stories that build public support for medical research funding.

  • Average of 40+ media placements per research release
  • Regular ABC Science and news coverage
  • Increased philanthropic enquiries by 28%

Let's create your next success story

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