case study storytelling

At Advocate PR, we believe people are the most powerful advocates for change. Our Case Study Storytelling service gives voice to lived experience — transforming individual stories into compelling narratives that connect, move, and motivate.

Whether you're a charity, health organisation, or advocacy group, we'll help you spotlight the people at the heart of your mission — through stories that educate, inspire, and spark action.

Real stories build real trust.

In today’s fast-paced world, facts alone aren’t enough. It’s human stories — of challenge, courage, resilience, and hope — that drive empathy and engagement. A powerful case study can:

• Boost donations during key fundraising campaigns
• Strengthen advocacy and awareness efforts
• Demonstrate impact to funders and stakeholders
• Attract media coverage and social amplification
• Deepen connection with your community

From national health awareness weeks to annual impact reports, we craft case studies that help your cause stand out — and stay with people long after they read them.

Advocate PR works with you to source, shape, and share stories that align with your goals, values, and voice.

Our storytelling service includes:

• Sourcing & outreach: Identifying the right individuals to profile (or working with your existing contacts)
• Interviewing with empathy: Conducting in-depth, trauma-informed interviews with care and professionalism
• Writing & editing: Crafting narratives tailored for campaigns, websites, media, and reports
• Consent & approval management: Ensuring case studies are ethically gathered, reviewed, and approved
• Formatting for multiple uses: Supplied in web copy, PDF, social snippets, or media-friendly formats
• Optional photography/video briefing: Guidance to capture powerful visuals that support the story