About Advocate PR

Advocate PR was born out of my personal understanding of the power of storytelling. Living with a rare, but manageable, genetic condition has shaped my perspective on resilience, advocacy, and the importance of having one’s voice heard. Living with this condition instilled in me a deep belief: stories are not just narratives; they are catalysts for connection, empathy, and change.

That belief became the foundation of Advocate PR.

Today, I specialise in helping businesses and organisations amplify their impact through powerful storytelling. From growing brands to national charities, my focus is on building meaningful connections with media, stakeholders, and the public.

Every client is unique — which is why I always begin by listening. My goal is to fully understand the mission, audience, and differentiators that drive a brand.

Based on these insights, I create tailored communications strategies that align with business goals — from raising awareness to navigating sensitive issues. With a hands-on, collaborative approach, I aim to be a trusted partner in ensuring every message matters.

I offer a full suite of public relations services designed to elevate and protect reputations:

• Media Relations – Securing meaningful press coverage that tells your story with impact.
• Storytelling & Case Studies – Highlighting real voices and human experiences behind your work.
• Crisis & Issues Management – Navigating challenges with clarity, care, and confidence.
• Campaign Strategy – Launching initiatives that capture attention and drive action.
• Advocacy Communications – Shaping public narratives and influencing change.
• Content Creation – From press releases to thought leadership, creating compelling content that gets noticed.

All services are flexible and results-driven, with no lock-in contracts — just a commitment to meaningful, strategic communication.