media relations

At Advocate PR, we know the power of a well-placed story. Whether you're launching a new campaign, responding to an emerging issue, or championing an urgent cause, our media relations services help your message cut through — landing in the headlines that matter.

Earned media is one of the most credible and cost-effective ways to build public trust and grow support. A compelling story shared by the right journalist can generate national impact, spark social conversations, and attract donors, partners, or policy attention.

With more than 2,000 media mentions secured in the past year, Advocate PR has a proven track record of placing purpose-driven stories across leading metro, regional, and national outlets — from front-page features to prime-time interviews.

Our media relations service is tailored, strategic, and nimble. We work closely with you to:

• Develop newsworthy angles that resonate with journalists and readers
• Write compelling media releases and media kits that capture attention
• Distribute stories to curated journalist lists across print, online, radio, and TV
• Pitch directly to trusted contacts in national and local media
• Coordinate interviews and photo opportunities to boost your visibility
• Monitor and report on media coverage, providing you with reach and value metrics
• Provide media training and messaging support where required

Whether you’re a charity, social enterprise, or advocacy organisation, we’ll ensure your voice is heard where it matters most.